湖南绝味鸭脖有限公司

　　2010年2月，一篇名为《绝味鸭脖4年膨胀36倍》的新闻在网易财经上刊载，随即引发了行业和媒体的关注和转载，就在大家还在猜测的时候，绝味获得中国连锁经营协会评选的“中国特许经营最具成长力奖”，同时登上了《销售与市场》这一营销行业权威杂志的专访和《凤凰卫视》发来的专访邀请，一个小小的鸭脖顿时成为行业专家探究的焦点，它到底有何成功之处？

　　绝味依托于传统卤制熟食的创新与连锁加盟，通过快速扩张发展，满足了消费者的便捷购买需求。通过科学的厂房布局和规范的生产管理，实现了400公里半径内的每日新鲜配送；为加盟商提供足够的利润和全面周到的服务，解决了加盟难管这一经营矛盾；通过一系列体验式营销和创新营销，建立了核心顾客的忠诚度；是百亿级以下企业中首先建立管理学院的企业，表明绝味对人才发展的重视，培养出一批执行力优秀的管理人才。

　　看得见的是规模，看不见的是管理。绝味的门店已经突破5000家，每天售出的鸭脖达100万根，每年有2亿人次消费，其规模是行业内第二到第八名的总和，在2013年的中国连锁经营协会上被评为“中国特许经营（食品类）头名企业”。

　　这就是绝味，用一根不到20cm的鸭脖创造了一个商业奇迹。

JueWei relying on traditional marinating cooked food chain, innovation and development through rapid expansion, meet the demand of the consumers the convenience of buying. Through scientific workshop layout and specification of production management, implement the 400 km radius of daily fresh distribution; For franchisees to provide enough profit and comprehensive and thoughtful service, join the solved the difficult tube this operating; Through a series of experiential marketing and innovation, set up the core customer loyalty; Below level is billions first establish school of management in enterprises, shows unique taste''s emphasis on talent development, cultivate a batch of execution of excellent management personnel.

Is visible, invisible is management. JueWei of stores has break through 5000, nearly 1 million duck necks are sold every day, every year 200 million people consumption, its scale is the sum of the second to eighth place in the industry, in 2013 China chain was rated as "China franchise (food) top enterprise".

This is the JueWei, with a less than 20 cm duck neck to create a commercial miracle.